First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
Формат: Скан PDf
Формат: Скан PDf
https://www.yakaboo.ua/ua/transnational-marketing-in-the-information-age.html