The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Формат: Скан PDf
Формат: Скан PDf
https://www.yakaboo.ua/ua/advertising-campaign-design-just-the-essentials.html