- Submit to key industry reviewers, including Publishers Weekly and Library Journal
- Launch dedicated websites for each product: book, podcast series, and microlearning modules
- Cross-promotion across multiple websites
- Leverage content from the book for regular blogging series
- Increase LinkedIn posting frequency with Melinda's "Insight of the Week" series
- Maximize LinkedIn presence with over 1.6K combined followers
- Continue to build shared email contact list roughly 2K contacts
- Create short promotional videos for the book on YouTube
- Explore advertising on platforms such as Google and LinkedIn
- Collaborate with Learn to Win sales force for cross-promotion
- Seek endorsements from industry leaders and influencers for the book, leveraging LinkedIn
- Launch a microlearning suite on the Learn to Win platform to complement the book
- Offer suite for free to those who pre-order the book.
- Provide LinkedIn endorsements for individuals who complete the suite
- Leverage speaking experience with facilitated learning modules on insights
- Promoting the book at the University of Georgia Masters in Market Research conference in 2024
This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,’ equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively.
Employing personal narratives, practical examples, and interactive exercises, Finding Insights makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, Finding Insights caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us.
Формат: Скан PDf
https://www.yakaboo.ua/ua/finding-insight-discovering-the-non-obvious-obvious-connection-to-why-people-do-what-they-do.html