This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
Формат: Скан PDf
Формат: Скан PDf
https://www.yakaboo.ua/ua/integrated-marketing-communication-creative-strategy-from-idea-to-implementation.html