Our future diet will be shaped by diverse forces. It will be shaped by novel technologies and the logic of globalisation, by geopolitical tensions and the evolution of cultural preferences, by shocks to the status quo - pandemics and economic strife, the escalation of the climate and ecological crises - and by how we choose to respond. It will also be shaped by our emotions. It will be shaped by the meat paradox.
'Should we eat animals?' was, until recently, a question reserved for moral philosophers and an ethically minded minority, but it is now posed on restaurant menus and supermarket shelves, on social media and morning television. The recent surge in popularity for veganism in the UK, Europe and North America has created a rupture in the rites and rituals of meat, challenging the cultural narratives that sustain our omnivory.
In The Meat Paradox, Rob Percival, an expert in the politics of meat, searches for the evolutionary origins of the meat paradox, asking when our relationship with meat first became emotionally and ethically complicated. Every society must eat, and meat provides an important source of nutrients. But every society is moved by its empathy. We must all find a way of balancing competing and contradictory imperatives. It is essential reading for anyone interested in the origins of our empathy, the psychology of our dietary choices, and anyone who has wondered whether they should or shouldn't eat meat.
"Brilliantly provocative, original, electrifying" - Financial Times
"It's very much worth a read" - Times Radio
"The Meat Paradox is a fascinating book, part cultural history of meat, part manifesto, part pilgrimage. Percival is a gifted writer, marshalling evidence, weaving together interviews and offering descriptions that at times verge on the poetic." - Sunday Times
"In this fascinating must-read for anyone interested in understanding and addressing exactly why morally troublesome behaviours vanish into the commonplace and every day, Percival grippingly guides the reader through the psychological complexity of our challenges, finding a middle ground in the debate and helping people decide where they may sit in the midst of it all." - Bristol Mag
"[This] provocative book presents a challenge that most haven't even begun to confront - and few are ready to meet." - Guardian
"Impressively nuanced" - The Week
"Rob Percival delves into our carnivorous history and culture and examines its deep connection to the human psyche. It's an erudite and entertaining excavation, but it also brings us to the present, prompting us to ask what relationship to animals, both wild and domesticated, we should choose now, in a warming world where very few of us need meat to survive. It's one of the big questions of our age, and Percival compellingly insists we mustn't shrink from it." - Hugh Fearnley-Whittingstall
"Rob Percival does for meat what David Graeber did for debt, drawing on a wealth of knowledge about the ways that humans have made life work in different times and places to redraw the lines of today's ethical debate. Fascinating and unsettling, this is a book about how we became what we are - and where we go from here." - Dougald Hine, co-founder of the Dark Mountain Project
"In searching for the answers to a complicated question, this beautifully written book will take you to some unexpected and fascinating places. Written by someone who clearly cares deeply about animals and our planet, it provides much needed nuance in an often polarized debate." - Tobias Leenaert, author of How to Create a Vegan World: a Pragmatic Approach
"The Meat Paradox exposes the deeply complex and haunting relationship we have with the animals we eat. As a livestock farmer, I've considered this as much as I've dared, but Rob opens the paradox to unblinking scrutiny. The meat debate is one of the most contested raging in the world at the moment, with opposing camps waging war. Rob demolishes the propaganda on both sides, and having exposed the paradox, refuses to provide a pat solution. This is an existential issue which demands that we consider deeply but perhaps can never fully resolve." - Helen Browning, author of Pig: Tales from an Organic Farm
"An even-handed and nuanced exploration of our deeply complex moral relationships with other animals, The Meat Paradox is a compelling journey into the evolutionary past, potential future, and conflicted psyche of the planet's most dangerous and empathetic predator: us." - Tovar Cerulli, author of The Mindful Carnivore: A Vegetarian’s Hunt for Sustenance
Формат: Скан PDf
'Should we eat animals?' was, until recently, a question reserved for moral philosophers and an ethically minded minority, but it is now posed on restaurant menus and supermarket shelves, on social media and morning television. The recent surge in popularity for veganism in the UK, Europe and North America has created a rupture in the rites and rituals of meat, challenging the cultural narratives that sustain our omnivory.
In The Meat Paradox, Rob Percival, an expert in the politics of meat, searches for the evolutionary origins of the meat paradox, asking when our relationship with meat first became emotionally and ethically complicated. Every society must eat, and meat provides an important source of nutrients. But every society is moved by its empathy. We must all find a way of balancing competing and contradictory imperatives. It is essential reading for anyone interested in the origins of our empathy, the psychology of our dietary choices, and anyone who has wondered whether they should or shouldn't eat meat.
"Brilliantly provocative, original, electrifying" - Financial Times
"It's very much worth a read" - Times Radio
"The Meat Paradox is a fascinating book, part cultural history of meat, part manifesto, part pilgrimage. Percival is a gifted writer, marshalling evidence, weaving together interviews and offering descriptions that at times verge on the poetic." - Sunday Times
"In this fascinating must-read for anyone interested in understanding and addressing exactly why morally troublesome behaviours vanish into the commonplace and every day, Percival grippingly guides the reader through the psychological complexity of our challenges, finding a middle ground in the debate and helping people decide where they may sit in the midst of it all." - Bristol Mag
"[This] provocative book presents a challenge that most haven't even begun to confront - and few are ready to meet." - Guardian
"Impressively nuanced" - The Week
"Rob Percival delves into our carnivorous history and culture and examines its deep connection to the human psyche. It's an erudite and entertaining excavation, but it also brings us to the present, prompting us to ask what relationship to animals, both wild and domesticated, we should choose now, in a warming world where very few of us need meat to survive. It's one of the big questions of our age, and Percival compellingly insists we mustn't shrink from it." - Hugh Fearnley-Whittingstall
"Rob Percival does for meat what David Graeber did for debt, drawing on a wealth of knowledge about the ways that humans have made life work in different times and places to redraw the lines of today's ethical debate. Fascinating and unsettling, this is a book about how we became what we are - and where we go from here." - Dougald Hine, co-founder of the Dark Mountain Project
"In searching for the answers to a complicated question, this beautifully written book will take you to some unexpected and fascinating places. Written by someone who clearly cares deeply about animals and our planet, it provides much needed nuance in an often polarized debate." - Tobias Leenaert, author of How to Create a Vegan World: a Pragmatic Approach
"The Meat Paradox exposes the deeply complex and haunting relationship we have with the animals we eat. As a livestock farmer, I've considered this as much as I've dared, but Rob opens the paradox to unblinking scrutiny. The meat debate is one of the most contested raging in the world at the moment, with opposing camps waging war. Rob demolishes the propaganda on both sides, and having exposed the paradox, refuses to provide a pat solution. This is an existential issue which demands that we consider deeply but perhaps can never fully resolve." - Helen Browning, author of Pig: Tales from an Organic Farm
"An even-handed and nuanced exploration of our deeply complex moral relationships with other animals, The Meat Paradox is a compelling journey into the evolutionary past, potential future, and conflicted psyche of the planet's most dangerous and empathetic predator: us." - Tovar Cerulli, author of The Mindful Carnivore: A Vegetarian’s Hunt for Sustenance
Формат: Скан PDf
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