Придбаний Google Tag Manager (Benjamin Mangold)

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Online Course

Google Tag Manager

Learn how to collect the data you need using Google tag manageR

About The Google Tag Manager Course
After taking this course, you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.
This comprehensive course will build your knowledge and skills, allowing you to apply tag management to your website (or your client’s website).

What will I learn in the GTM course?

• How to get started with Google Tag Manager
• Setting up and configuring Google Tag Manager
• Tracking custom website actions
• Testing your tags and using environments
• Diagnosing issues with your tags and triggers

What’s included?

• Walk-through the current version of Google Tag Manager
• Full access to the HD video lessons
• Revision quizzes to reinforce learnings
• Private discussion area where you can ask questions
• Demo website for testing tags and triggers
• Certificate for completing the course
• Updates when lessons are refreshed

Your GTM course instructor
Benjamin has been working with Google Analytics, Google Tag Manager, and other Google products for 15 years, and he has trained and consulted for companies like 3M, Fuji Xerox, and Google.
As your course instructor, he will teach you practical techniques for setting up, configuring, and using Google Tag Manager.


Benjamin Mangold
Co-Founder, Loves Data
Google Tag Manager course topics

Topics covered in the course include:

• Essential foundations, including concepts and setup
• Google Tag Manager terminology
• Best practices for Google Tag Manager
• Measure custom actions, including clicks and scrolling
• Using tags, triggers, and variables
• Understanding the data layer
• Identify different types of events
• Diagnosing issues with tags and triggers
• Firing additional tags including Google Ads and HTML tags
• Using environments to test tags before publishing
• Understand advanced Google Tag Manager concepts

Testimonials

“I have now completed the tutorials and all my questions and frustration of how to set up Google Tag Manager are over.

— Paul, Loves Data Graduate

“I had started using Google Tag Manager before finding out about the course, and was pleasantly surprised that there were more advanced aspects to Google Tag Manager covered.

— Jason, Loves Data Graduate

“Another comprehensive, easy to understand course – thanks Benjamin!

— Matt, Loves Data Graduate

“Great course for anyone who is wanting to learn Google Tag Manager, I’ve taken many courses in the past but this one taught by Benjamin and the Loves Data team was by far the best.

— Scott, Loves Data Graduate


Program Course

01 Foundations
02 How tag Manager Works
03 Demo Website
04 Variables
05 Data Layer
06 Events
07 Triggers
08 Triggers Logic
09 Tag Sequencing
10 Additional tags
11 Concent Mode
12 Maintaince
13 Server side containers

Join the course

Google Tag Manager Course

• HD video lessons
• Guided walk-throughs
• GTM demo website
• Revision quizzes
• Private discussion area
• Course certificate

225 $

https://www.lovesdata.com/courses/google-tag-manager/ https://welcome.lovesdata.com/courses/google-tag-manager