Придбаний Книга Entrepreneur Magazine: Bringing Your Product to Market (Дон Дебелак)

[Gadzhi]

Build an empire step by step

Don't risk a small fortune trying to make a big one. Let acclaimedconsultant Don Debelak show you how to get your exciting newproduct off the drawing board and into the marketplace--withoutlosing your shirt! In this book, you'll learn what every inventorand entrepreneur needs to know about manufacturing techniques,product design, distribution channels, patents, licensing, and cashflow. You'll also discover how to handle some very tricky issuesthat are crucial to your success, including

• Knowing when your product is market ready
• Creating a step-by-step product-to-market strategy
• Adjusting your strategy to changing market conditions
• Finding financial help from investors, manufacturers, anddistributors
• Having manufacturers pay development costs prior tolicensing

Also available from the Entrepreneur Magazine library:

• The Entrepreneur Magazine Small Business Advisor
• The Entrepreneur Magazine Small Business Answer Book
• Guide to Integrated Marketing
• Human Resources for Small Businesses
• Making Money with Your Personal Computer
• Small Business Legal Guide
• Starting a Home-Based Business
• Starting an Import/Export Business
• Successful Advertising for Small Businesses

SPECIAL OFFERS!

FREE issue of Entrepreneur Magazine

• 50% discount on Entrepreneur Magazine subscription
• 1/2 price admission to any Entrepreneur Magazine Small BusinessExpo
• Discount on American Entrepreneurs Association membership

See details and coupons in back of book.Sie meinen, Sie haben eine tolle Geschäftsidee? Dieses Buch zeigt Ihnen, wie Sie sie effizient, kostensparend - und erfolgreich! - vermarkten können, Geldgeber finden und Lizenzverfahren abwickeln. Anhand einer Checkliste können Sie verfolgen, wie weit Ihre Bemühungen gediehen sind und ob Ihr Produkt reif für den Markt ist.

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